Aaron Musasizi

Name: Aaron
Surname: Musasizi

Project Name
Glory summit Tours and Travel

Glory Summit Hotel Tours and Travel is your gateway to unforgettable adventures in the captivating lands of Uganda. With a deep love for this enchanting country, we specialize in crafting exceptional travel experiences that immerse you in the rich tapestry of Uganda’s natural wonders, cultural heritage, and warm hospitality. As passionate travel enthusiasts and experienced professionals, our mission is to curate remarkable journeys that leave a lasting impact on your heart and mind. We take pride in our team of knowledgeable guides who bring these experiences to life, sharing their expertise, local insights, and genuine love for Uganda. Whether you seek thrilling wildlife safaris, awe-inspiring gorilla encounters, immersive cultural explorations, or off-the-beaten-path adventures, we tailor each journey to your unique interests and preferences.

Project Challenge

The biggest challenge faced by my project is lack of access to the right market. Not only my project, several other tour operators in Uganda sell the same products to the same community which posses a challenge of competition among them. A poor market approach has resulted in no market. The other problem is poor destination publicity for example Uganda has failed to improve its image to the world market.

Target Audience
My target audiences are the adventurous explorers, solo travelers, the memorable escapades or the family travelers, business travelers, thrill enthusiasts or adventure seekers, luxury travelers, digital nomads and the mindful retreat seekers.

Solution & USP
The best solution is Business to business meetings, having market representatives in several countries, trade show participation, market research and focusing on a niche.


My addressable and target markets are the pleasure markets where one wishes to engage in seeing wildlife, travel for business and visiting friends and family.

Competitor Analysis

This is where I have to asses the strengths and weakness of my immediate and potential competitors across the digital landscape. Strengths may include local expertise, customized itineraries, logistics and organization, safety and security, cost and time efficiency while weaknesses may include participation in fraud, greed, poor service in trip deliverance, creativity and innovation stagnation, unhealthy business relationships to mention but a few.

Team Composition
Our team is composed of four individuals that is to say the Tour or project manager, Tour consultant, Reservationist and the Tour guide or Driver guide

Financial Modelling
Monthly salary for entire staff (5,000,000shs) since May 2023 Monthly allowance for entire staff (1,400,000shs) since May 2023 Domestic marketing ever since (4,950,000shs) Two websites (4,000,000shs) Two tour Vehicles (410,000,000shs) Income 5trips (9855USD)

Expense annually (15895USD) Income annually (25896USD)

Annual budget plus all costs (12535USD)

The project so far is still lagging behind and not progressing as expected since there is still much to spend on than the income.

Ask and what will be offered in return
The major target of this is to sell our services and we hope for the ability to reach out to several audiences overseas.

How the ask will be used
This will involve oral participation where we are given the ability to elaborate more about more about what we would wish to offer.

Timeline for development

We are looking at a timeline of one year.

Conclusion/additional information
We are committed to responsible tourism, supporting local communities, and preserving the natural beauty that makes Uganda truly extraordinary. Join us on an unforgettable expedition, where every step is carefully crafted to ignite your sense of wonder and create cherished memories that will stay with you for a lifetime.



Project Overview / Intro

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Project Challenge/Problem Statement

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Target Audience

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Solution & Unique Selling Proposition (USP)

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Total Addressable Market and Targeted Market %

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Competitor Analysis

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Team Composition

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Financial Investment & Revenue to Date

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Financial Projections

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Proposed Budget including Costs

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