2022 Programme

a series of business engagement, action-learning case studies, workshops, career development, market access and education initiatives.

26 - 29 JULY 2022

PROGRAMME OVERVIEW

Tuesday 26 JULY

Delegates Arrivals

Tourism Start-ups and Entrepreneurship Expo Set-up (Desk Exhibition)

Namibia SME Digital/social media and Business Development Masterclass

Evening at Leisure (Live Band, Storytelling, Drummers)

Wednesday 27 JULY

Official opening

Innovation Challenge Battle

Summit Starts

Evening welcome cocktail

Thursday 28 JULY

Full day Summit

Evening at Leisure

Friday 29 JULY

Full day Summit

Career guidance and development

End of Summit

Innovation Challenge Awards

26 July 2022

Delegates Arrivals and Tourism Start-ups and Entrepreneurship Desk Top Exhibition Set-up

&

SMME TRAINING DAY

ALL DAY

DELEGATES ARRIVALS & MARKET ACCESS EXPO SET-UP

09h00 – 09h05

WELCOME

Seimy Shidute - Deputy Executive Director, Administration, Planning and Tourism, Ministry of Environment, Forestry and Tourism, Namibia

09h10 - 10h00

Youth and SMME Digital and Social Marketing Masterclass

Hando Sinisalu - Founder, Best Marketing & Marketing Parrot, Estonia

10h00 – 11h00

Youth and SMME Digital and Social Marketing Masterclass

Lizanne Du Plessis - Founder, Eco Africa Digital, South Africa

11H00 - 11H15

NETWORKING AND REFRESHMENT BREAK

11h15 - 12h15

Conceptualising and developing new business models in commercially viable Small Enterprises

Dan Dsouza - Intrapreneurship Programme Manager, LMarks, UK

12h15 - 13h00

Unpacking the business of MICE (Meetings, Incentives, Conferences and Events):

An Untapped Opportunity

Linda Pereira - Managing Director, CPL Events, Portugal

13h00 – 14h00

Networking lunch

Pursuing a career in MICE in confidence - knowledge, performance and professionalism

Mulemwa Moongwa (CMM) - Professional Meetings Manager, Infinite Consultants, Zambia

14h00 - 15h00

Jumpstarting SMEs & Start-ups

Maximizing opportunities to accelerating recovery and enhanced growth

Jabulani Debedu - Senior Consultant, BDO

Lee-Anne Bac - Director, BDO

15h00 – 16h00

Room 1

# Staying in Business

Transitioning from tourism start-up to micro, small and medium enterprise in tourism

Septi Bukula - Founder, SEEZA and Managing Director, Osiba Management

14h00 - 16h30

Room 2

Break-away session - Tourism Innovation Challenge Booth Camp / Demo Session

Youth Challenges Judges

Barry Clemens - CEO, Hospitality EQ, Kenya

Akwasi Obeng-Adjei - Director: Investment Cluster and Insurance (Rest of Africa), Absa Group Internal Audit, South Africa

Prof. Keo Motaung - Technology Transfer and Innovation, Durban University of Technology, South Africa

Dr. Kobby Mensah - Senior Lecturer, Department of Marketing and Entrepreneurship, Ghana

Caroline Amito - Hotel Pearl Afrique, Uganda

Netumbo Nashandi - FENATA Chairperson, Namibia

Kojo Bentum-Williams - Publisher, Voyages Afriq & UNWTO, Communication Expert for Africa, Ghana.

Jose Ricardo Diaz Ardila - Innovation and Digital Transformation Expert, UNWTO, Spain

Miller Matola - CEO, Millvest Advisory South Africa

Mentors and Shortlisted Nominees

Facilitator - Barry Clemens - CEO, EQ Hospitality, Kenya

End of day at leisure

27 JULY 2022

06h30 - 7h30

HEALTH & WELLNESS: WINDHOEK 5.5 KILOMETRE RUN/WALK
NAMIBIAN SPORT & RECREATION PARTNERS

07h00 - 08h00

Registration

ATP and MEFT

08h00 - 08h45

Speed marketing session

NTB, COW, MICT AND FENATA

09h00 -16h00

Africa Youth and Small Enterprises in Tourism Expo – Desktop Exhibition

All Registered Exhibitors/Buyers

OFFICIAL OPENING EVENT

09h00 - 09h05

Introductions and National and AU Anthem

Namibian TV Anchor Presenter(s) -Youth (MICT)

09h05 - 09h10

Performance

Youth Performance (Namibian Cultural Group MICT)

09h10 - 09h15

Introductory Remarks

Teofilus Nghitila - Executive Director, Ministry of Environment, Forestry and Tourism, Namibia.

09h15 - 09h25

Message by Africa Tourism Partners

Kwakye Donkor - CEO, Africa Tourism Partners

09h25 - 09h35

Message from SADC Tourism Coordinating Unit (TCU) / SADC Tourism Programme 2020-2030

SADC Secretariat - Youth Representative

09h35-09h45

Message from UNWTO

Leveraging the power of Innovation and Youth entrepreneurship as the key to building sustainable tourism ecosystem in Africa

Elcia Grandcourt - Director, Africa Department, UNWTO

09h45 – 10h00

Welcoming Message by the host minister and introduction of the Keynote Speaker

Hon. Pohamba Shifeta - MP - Minister of Environment, Forestry and Tourism, Namibia.

10h05 – 10h40

Keynote Address

H.E. Dr. Hage Geingob - President of the Republic of Namibia.

10h40 – 10h50

Vote of Thanks

Hon. Heather Sibungo - Deputy Minister of Environment, Forestry and Tourism, Namibia.

10h50 -11h00

National Anthem and AU Anthem

11h00-11h15

Group Ministerial Photo with H.E. Dr. Hage Geingob, President of the Republic of Namibia

11h20 – 11h40

Departure and Exhibition Tour Refreshment Break

H.E. Dr. Hage Geingob - President of the Republic of Namibia

11h40 – 12h00

TED TALK:

Leading with impact: Youth inclusion and leadership development as a catalyst for tourism development in Africa

Felicia Appenteng - Managing Director, The IE Fund and Chair, IE Africa Center, USA.

12H00 - 13H00

lunch - TOUR OF AFRICAN CUISINE AND EXHIBITION

Breakaway Session A

13h00 - 14h30

Thought leadership & Ministerial roundtable

Mainstreaming the role of youth, start-ups and SMES as future change-makers across Africa’s Tourism ecosystem

Ministers Invited

Hon. Pohamba Shifeta - MP - Minister of Environment, Forestry and Tourism, Namibia

Hon. Philda Nani Kereng - Minister of Environment, Natural Resources Conservation and Tourism, Botswana

Hon. Fish Amos Mahlalela - Deputy Minister of Tourism, South Africa

Dr. Memunatu Pratt - Minister of Tourism and Cultural Affairs, Sierra Leone

Hon. Emma Kantema - Gaomas, Deputy Minister of Sport, Youth and National Service, Namibia

Hon. Modero Nsimba Matondo - Minister of Tourism D R Congo

Moderator: Elcia Grandcourt - Director, Africa Department, UNWTO

Breakaway Session B

13h00 – 14h30

Thought leadership & Ministerial roundtable

Connecting Africa youth and SMEs to local and continental tourism business opportunities through bi-lateral-agreements

Ministers Invited

Hon. Nqobizita Mangaliso Ndlovu - Minister of Environment, Climate Change, Tourism and Hospitality Industry, Zimbabwe

Hon. Dr Ibrahim Awal - Minister of Tourism, Arts and Culture, Ghana

Hon. Rodney Sikumba - Minister of Tourism and Arts – Zambia

Hon. Dr Pindi H. Chana - Natural Resources and Tourism, Tanzania

Hon. Heather Sibungo - Deputy Minister of Environment, Forestry and Tourism, Namibia.

Hon. Moses Vilakati - Ministry of Tourism & Environmental Affairs

Hon. Yves Bunkulu Zola - Minister of Youth, Initiation to New Citizenship and National Cohesion

Moderator: Themba Khumalo - Acting CEO, South African Tourism, South Africa

14h30 – 15h30

Defining your own path of entrepreneurship through critical thinking and design and innovative leadership

Heinrich Hafeni - Chairman and CEO, Hafeni Afrika Tourism Group Pty Ltd, Namibia and Co-Founder, Africa Economic Leadership Council (AELC)

Ignacio Villoch - Ecosystem Builder/Open Innovation/New Business Models/Client Solutions, BBVA, Spain

Alex Mabunda - CEO, Nyitiso, Consulting, South Africa

Mark Gross- Team Leader, GIZ Namibia (TBC), Namibia

Moderator: Felicia Appenteng - Managing Director, The IE Fund and Chair, IE Africa Center, USA.

Session I Hall A

16h00 – 16h45

Future change-makers case study

Gaining insights into how to transition from innovation to becoming economically change-maker – The case of AfroChella, Ghana

Abdul-Karim Abdullah - CEO and Co-Founder, AfroChella, Ghana

Kenneth Agyapong - Jr - Co-founder AfroChella, Ghana

Edward Asafu-Adjaye, - Co-founder, Afrochella, Ghana

Moderator: Dr. Betty Addero Radier - CEO, Kenya Tourism Board

Session II Hall B

16h00 – 16h45

The “Arts and Science” of quality assurance:

Creating competitive and quality standards for enhanced revenue growth for the global market place.

Andrea Vogt - COO, EQ Hospitality

Septi Bukula - Founder, Seeza Tourism SME Network, South Africa

Jean Byamugisha - Executive Director, Uganda Hotel Owners Association, Uganda

Digu Naobeb - CEO, Namibia Tourism Board

Moderator: Lee-Anne Bac - Director, BDO, South Africa

16h50 - 17h00

Synthesis of the Day

Miller Matola - CEO, Millvest Advisory, South Africa

Welcome Cocktail

18h00 - 20h00

Welcome Cocktail & Entertainment

All delegates, exhibitors, media and invited guest

28 JULY 2022

08h00- 16h00

Programme Direction

Programme Director: Kojo Bentum-Williams - Managing Publisher Voyage Africa & UNWTO Communication Expert, Africa

08h00 – 08h50

Welcome & Speed Marketing Session

Namibia Tourism Board

Namibia Media Holdings

Federation of Namibian Tourism Associations (FENATA).

Destination Swakopmund

Adventure Travel Media

City of Windhoek

Ministry of Information, Communication and Technology

Ministry of Environment, Forestry and Tourism

09h05 – 10h05

Business Advisory Expert Perspective

Understanding critical steps in financially modelling for SME funding in a post-Covid era

Jabulani Debedu - Senior Consultant, Strategic Development and Advisory, BDO, South Africa

Mr. Robert Eiman - the DBN Head: SME Finance, Namibia, Development Bank

Kaunapaua Ndilula - Managing Director & Trustee, NamPro Fund, Namibia

York Zucchi – Centre for unconventional entrepreneurship, Switzerland (Virtual)

Tega Shiimi ya Shiimi - CEO, SANLAM Investments, Namibia

Moderator: Dr Geoﬀrey Manyara - Economic Affairs Officer, UNECA, East Africa Office, Kigali, Rwanda

10h10 - 11h10

Professionals Insights into Fintech and Travel Tech

Leveraging the linkages between tourism and fintech as an SME enabler and entrepreneurial opportunity

Iddy John - CEO, Safari Wallet, Tanzania

Tom Ojole - Director, East Africa at Hospitality EQ, Kenya

Unotida Nyoni - CEO, Grandscale Consultancy, South Africa

Adebayo Adedeji - CEO, Wakanow, Nigeria

Johnn Friel - Country Manager, Travelstart, South Africa

Moderator - Jose Richardo Diaz Ardila - Senior Specialist, Innovation, Education and Investment Department, UNWTO, Spain

11h10 – 11h25

REFRESHMENT BREAK AND EXPO TOUR

11h20 – 12h10

Fostering transformation & innovation

Digital Transformation and Innovation: A growth imperative for tourism SME and Start-up in Africa

Prof Keo Motaung - Director, Technology Transfer and Innovation, Durban University of Technology, South Africa

Soni Nkrupesh - Founder, Namibia National Travel Forum (NNTF),

Hon. Emma Inamutila Theofelus - Deputy Minister of Information, Communication and Technology, Namibia

Olaf Seidel - MakeIT Project, GIZ Namibia

Prof. Diane Abraham - Director: School of Tourism and Hospitality.

Moderator: Dr. Kobby Mensah - Senior Lecturer and Coordinator, MSc. Hospitality and Tourism, Ghana

12h10– 13h10

Deals’ Pros and Investment Angels Perspective

Critical steps in mastering investment proposal pitch

Kevin Hin - Secretary General, Junior Chamber International, JCI

Dan Dsouza - Intrapreneurship Programme Manager, LMarks, UK

James Mnyupe - Presidential Economic Advisor - Government of The Republic of Namibia

Richmond Kwame Frimpong - Financial Advisory | International Trade Pro, Ghana

Moderator - Ben Anane Nsiah – Director, Director, Product and Investment, Ghana Tourism Authority

13h00 – 14h00

TOUR OF AFRICAN CUSINE AND EXHIBITION

14h00 – 14h20

TEDTALK:

Fostering creativity in domestic tourism - The case of Africa’s Connect

Rumbidzai Mudzengerere - Managing Director, Africa’s Connect - Zimbabwe

14h25 – 15h20

Think Tank Session

Business Events / MICE (Meetings, Incentives, Conference Exhibitions and Events): A catalyst for innovative entrepreneurship and human capital development

Amanda Kotze-Nhlapo - National Convention Bureau Officer, South Africa

Linda Pereira - Managing Director, CPL events, Portugal

Mulemwa Moongwa - CMM, Professional Meetings Manager - Infinite Consultants, Zambia

Sebulon Chicalu - Director, Tourism and Gaming, Ministry of Environment, Forestry and Tourism, Namibia

Moderator: Chavunga Lungu - Director Marketing, Zambia Tourism Agency, Zambia

15h20 – 16h00

Lessons from the Future

Reimaging the “Future of Work” and skills development in tourism, travel, hospitality and aviation

Hon. Dr. Itah Kandjii – Murangi - MP – Minister of Higher Education, Technology and Innovation, Namibia

Akwasi Obeng-Adjei - Director: Investment Cluster and Insurance (Rest of Africa) - Absa Group Internal Audit, South Africa

Takafumi Ueda Senior Advisor on Private Sector Development, Japan International Cooperation Agency (JICA), Japan

Moderator - Digu //Naobeb - CEO, Namibia Tourism Board

16h00 – 16h40

Pitch Battles

Africa Youth In Tourism Innovation Challenge Demos & Pitch Battle 5 (8 Minutes per pitch).

All judges for Africa Youth in Tourism Innovation Challenges

Barry Clemens - CEO, Hospitality EQ, Kenya

Akwasi Obeng-Adjei - Director: Investment Cluster and Insurance (Rest of Africa) - Absa Group Internal Audit, South Africa

Prof. Keo Motaung - Technology Transfer and Innovation, Durban University of Technology, South Africa

Dr. Kobby Mensah - Senior Lecturer, Department of Marketing and Entrepreneurship, Ghana

Caroline Amito - Hotel Pearl Afrique, Uganda

Netumbo Nashandi - FENATA Chairperson, Namibia

Moderator: Sebulon Chicalu - Director, Tourism and Gaming, Ministry of Environment, Forestry and Tourism, Namibia

16h45 – 17h00

Synthesis of Day

Miller Matola - CEO, Millvest Advisory, South Africa

Evening at Leisure

29 JULY 2022

08h00 – 08h50

Registration

08h50 – 09h05

Welcome and Introduction

Nnenna Fakoya-Smith - Tourism Promoter, Nigeria

09h05 - 09h15

Keynote Message

Natalia Bayona - Director, Innovation, Education and Investment, UNWTO

09h20-09h40

TEDTALK

Pioneering creativity and innovation: The case of Creative Switzerland

Iwona Fluda - Founder, Creative Switzerland, Switzerland

09h40 - 10h40

Employability insights

Embarking on future proofing education today for commercial realities in aviation, travel, tourism and hospitality

Dr. Carmen Nigibira - Country Director, ESP, Gabon

Dr. Erling Kavita - Executive Director NUST Satellite Campuses, Namibia

Muvatera Ndjoze-Siririka - Acting CEO, Namibia Training Authority, Namibia

Felicia Appenteng - Chair, IE Africa Center and Managing Director - The IE Fund, USA.

Moderator: Prof Nellie Swart - University of South Africa

10h45 -11h30

Future outlook & Opportunities

Maximising Africa Continental Free Trade Area - An opportunity for youth employability and entrepreneurship in travel and tourism.

Hon. Verna Sinimbo - Deputy Minister of Industrialization and Trade, Namibia

Desire Loumou - Senior Trade in Services Officer, AfCTA, Ghana

Vincent Oparah - Senior Programme Officer - Programme Innovation and Entrepreneurship, NEPAD - AUDA

Moderator - Daisry Mathias - Presidential Advisor on Youth Matters, Namibia

11H30- 11H45

REFRESHMENT BREAK AND EXHIBITION VISIT

11h45 - 12h25

In conversation with Aviation Experts

Building a sustainable career development opportunity in Africa’s aviation industry

Tafadzwa Nyakudya - Chief Flight Instructor - Namibian Aviation Training Academy, Namibia

Sadiq Dindar - Manager: Marketing & Promotions Middle East, South African Tourism

Dean Snyders - Founder & Managing Director, Decanus Airlines, UAE

Moderator: Aaron Munesti - CEO, Airline Association of Southern Africa (AASA).

12h25 - 13h15

Future Horizon & Change - making

Bridging the gap between African tourism change-makers, future leaders and established industry players

Jean Confident Irene Niyizibyose - Founder, Augmented Future, Rwanda

Francine Zana - Exclusive Hospitality Concepts, South Africa

Eugene Allotey - Co- Founder/ Chief Operations Officer at Creative Ltd- 2021 Winner Africa Youth in Tourism innovation, Ghana

Reinhold Mangundu - Program Development Officer, Progress Namibia Technical and Advisory Services

Moderator: Dr. B. F Maseke - Head Department Enterprise Development and Management, University of Namibia

13H15-14H00

TOUR OF AFRICAN CUISINE AND EXHIBITION

14h00 – 15h00

Social Innovation Conversations

Empowering African Youth through social entrepreneurship in the era of “sustainability”

Jacqui Taylor - Founder & CEO, Rural Tourism Africa, South Africa

Benedict Libanda - CEO, Environmental Investment Fund, Namibia

Judy Kepher-Gona - Lead: Sustainable Tourism Strategy & Partnerships, STTA, Kenya

Givemore Chidzidzi - Acting CEO, Zimbabwe Tourism Authority

Moderator: Douglas Runyowa - Chief Director, Tourism and Hospitality Management

15h00 – 16h30

Career Guidance and Youth Development Clinic:

One-on-one Expert consultations

Namibia Wildlife Resorts Ltd

Gondwana

Social entrepreneurship

Environmental Sustainability and Conservation

Hotel and Hospitality management

Travel and Fintech

MICE/Business Events

Research and Academia (NUST, UNAM, IUM)

University of South Africa

Aviation (NCAA, Aviation Academy, etc)

Niche Tourism – Gastronomy and Culinary Arts

Senior Lecturer, University of Ghana Business School

CEO, Hospitality EQ, Kenya

Marketing Director, Kenya Tourism Board

BDO South Africa

Moderator: Albert Kasozi - CEO, Association of Uganda Tour Operator, Association

16h30 – 16h45

Synthesis

Miller Matola - CEO, Millvest Advisory, South Africa

16h45– 17h00

Closing Remarks

Seimy Shidute - Deputy Executive Director, Administration, Planning and Tourism, Ministry of Environment, Forestry and Tourism, Namibia

Cocktail evening, Youth in Tourism Innovation Challenge Awards and Networking

17h10-20h00

Part I

Announcement of the Winners of British Council Innovation for African Universities - Accelerating Youth Entrepreneurship and Innovation for Sustainable Tourism in Africa Awards

Part II

Innovation Challenge awards’: Announcement of Africa Youth in Tourism Innovation Challenge - Top 5

Keynote Speech: Elcia Grandcourt - Director, Africa, UNWTO

Guest of Honour: Hon. Pohamba Shifeta - MP - Minister of Environment, Forestry and Tourism, Namibia

University of Brighton Business School (UK) Africa Tourism Partners (South Africa), Strathmore University (Kenya), University of Ghana Business School and STTA, Kenya

Ministry of Environment, Forestry and Tourism, UNWTO, ATP and BDO

Closing Remarks: Seimy Shidute - Deputy Executive Director, Administration, Planning and Tourism, Ministry of Environment, Forestry and Tourism, Namibia

Vote of Thanks: Kwakye Donkor - CEO, Africa Tourism Partners.

2022 Programme

26 - 29 JULY 2022

PROGRAMME OVERVIEW

Tuesday 26 JULY

Delegates Arrivals

Tourism Start-ups and Entrepreneurship Expo Set-up (Desk Exhibition)

Namibia SME Digital/social media and Business Development Masterclass

Evening at Leisure (Live Band, Storytelling, Drummers)

Wednesday 27 JULY ​

Official opening

Innovation Challenge Battle

Summit Starts

Evening welcome cocktail

Thursday 28 JULY

Full day Summit

Evening at Leisure

Friday 29 JULY

Full day Summit

Career guidance and development

End of Summit

Innovation Challenge Awards

26 July 2022

Delegates Arrivals and Tourism Start-ups and Entrepreneurship Desk Top Exhibition Set-up

&

SMME TRAINING DAY

ALL DAY

DELEGATES ARRIVALS & MARKET ACCESS EXPO SET-UP

09h00 – 09h05

WELCOME

Seimy Shidute - Deputy Executive Director, Administration, Planning and Tourism, Ministry of Environment, Forestry and Tourism, Namibia

09h10 - 10h00

Youth and SMME Digital and Social Marketing Masterclass

Hando Sinisalu - Founder, Best Marketing & Marketing Parrot, Estonia

10h00 – 11h00

Youth and SMME Digital and Social Marketing Masterclass

Lizanne Du Plessis - Founder, Eco Africa Digital, South Africa

11H00 - 11H15

NETWORKING AND REFRESHMENT BREAK

11h15 - 12h15

Conceptualising and developing new business models in commercially viable Small Enterprises

Dan Dsouza - Intrapreneurship Programme Manager, LMarks, UK

12h15 - 13h00

Unpacking the business of MICE (Meetings, Incentives, Conferences and Events):

An Untapped Opportunity

Linda Pereira - Managing Director, CPL Events, Portugal

13h00 – 14h00

Networking lunch

Pursuing a career in MICE in confidence - knowledge, performance and professionalism

Mulemwa Moongwa (CMM) - Professional Meetings Manager, Infinite Consultants, Zambia

14h00 - 15h00

Jumpstarting SMEs & Start-ups

Maximizing opportunities to accelerating recovery and enhanced growth

Jabulani Debedu - Senior Consultant, BDO

Lee-Anne Bac - Director, BDO

15h00 – 16h00 Room 1

# Staying in Business

Transitioning from tourism start-up to micro, small and medium enterprise in tourism

Septi Bukula - Founder, SEEZA and Managing Director, Osiba Management

14h00 - 16h30 Room 2

Break-away session - Tourism Innovation Challenge Booth Camp / Demo Session

Youth Challenges Judges

Barry Clemens - CEO, Hospitality EQ, Kenya

Akwasi Obeng-Adjei - Director: Investment Cluster and Insurance (Rest of Africa), Absa Group Internal Audit, South Africa

Prof. Keo Motaung - Technology Transfer and Innovation, Durban University of Technology, South Africa

Dr. Kobby Mensah - Senior Lecturer, Department of Marketing and Entrepreneurship, Ghana

Caroline Amito - Hotel Pearl Afrique, Uganda

Netumbo Nashandi - FENATA Chairperson, Namibia

Kojo Bentum-Williams - Publisher, Voyages Afriq & UNWTO, Communication Expert for Africa, Ghana.

Jose Ricardo Diaz Ardila - Innovation and Digital Transformation Expert, UNWTO, Spain

Miller Matola - CEO, Millvest Advisory South Africa

Mentors and Shortlisted Nominees

Facilitator - Barry Clemens - CEO, EQ Hospitality, Kenya

End of day at leisure

27 JULY 2022

06h30 - 7h30

HEALTH & WELLNESS: WINDHOEK 5.5 KILOMETRE RUN/WALK NAMIBIAN SPORT & RECREATION PARTNERS

07h00 - 08h00

Registration

ATP and MEFT

08h00 - 08h45

Wednesday 27 JULY

15h00 – 16h00

Room 1

14h00 - 16h30

Room 2

HEALTH & WELLNESS: WINDHOEK 5.5 KILOMETRE RUN/WALK
NAMIBIAN SPORT & RECREATION PARTNERS

Breakaway Session A

13h00 - 14h30

Breakaway Session B

13h00 – 14h30