2025 Programme

Creating Innovative Entrepreneurship Pathways and Intra-Africa Business Connections for African Youth

Innovate I Connect I Succeed

24 JUNE - 27 JUNE 2025

PROGRAMME OVERVIEW

Monday,
23 JUNE 2025


Delegate Arrivals

Tuesday,
24 JUNE 2025

Entrepreneurship and Start-Ups Masterclass

Intra-Africa Tourism & Entrepreneurship Exhibition Set-up

One-on-One Business Exchange & Innovation Challenge Pitching Lab (closed event)

Evening at Leisure

Wednesday,
25 JUNE 2025

Summit Day 1

Official opening

Full-day Summit Sessions

End of Day 1


Thursday,
26 JUNE 2025

Summit Day 2

Innovation Battle

End of Day 2

Evening at Leisure



Friday
27 JUNE 2025

Summit Day 3 (Half-Day)

One-on-one Employability and Investor Dialogues

End of Summit

Closing Cocktail

Announcement of Top 5 Innovation Challenge Winners

TUESDAY, 24 JUNE 2024

SMME TRAINING DAY & TRADING DAY
ENTREPRENEURSHIP AND START-UP MASTERCLASS

ALL DAY

Delegates Arrivals and Intra-Africa Tourism & Entrepreneurship Expo Set-Up

All Exhibitors

07h00 – 08h50

Registration, Networking and Business Card Exchange

All Participants

09h00 - 09h05

Introduction & Welcome Address

Gauteng Tourism

09h10 – 10h30

AI Adoption Masterclass

Artificial Intelligence Adoption: Navigating AI disruptions and promising business prospects for youth and start-ups in for the future of Africa’s tourism ecosystem

Prof. Kobby Mensah - CEO, Ghana Tourism Development Company, Ghana

10h30 – 11h15

The Evolution of Meetings, Incentives, Conferences and Events (MICE)

Acting for Impact: Learning about the Business Events value chain as a driver for youth employability and entrepreneurship development in Africa.

Rudi van der Vyver - CEO, We Are Events, South Africa

Tes Proos - Founder, Crystal Events, South Africa

11H15 - 11H30

NETWORKING AND REFRESHMENT BREAK

All Participants

11h30 - 13h00

Start-up and Entrepreneurship Masterclass

Bridging the Start-Up Divide: Business Model Innovation in a Rapid Changing Environment of Business for Start-ups and Entrepreneurship

Sifiso Dube - Senior Consultant, BDO, South Africa

13h00 – 14h00

Lunch

All Participants

14h15 - 16h00

Closed Session - Top 5 Shortlist, Judges and Mentors Only

Africa Tourism Innovation Challenge Boot Camp & Demo Lab.

Africa Youth in Tourism Challenge Adjudication Committee and Independent Experts

WEDNESDAY, 25 JUNE 2025

07h00 – 09h00

Registration, Networking and Business Card Exchange

All Participants

09h00 -16h00

Intra-Africa Tourism & Entrepreneurship Expo (Side Event)

All Registered Exhibitors

Official Opening Event

09h00 - 09h05

Introductions

Programme Director

09h05 - 09h10

National Anthems

South Africa

09h25 - 09h30

Introductory Address by Africa Tourism Partners

Kwakye Donkor - CEO, Africa Tourism Partners, South Africa

09h30 - 09h40

Address by UN Tourism

Elcia Grandcourt - Director, Africa Department, UN Tourism, Spain.

09h40 - 09h50

Message by AfCFTA Secretariat

Emily Njeri Mburu-Ndoria - Director of Trade in Services, Investment, Intellectual Property Rights and Digital Trade, AfCFTA Secretariat, Ghana

09h50 - 10h00

Solidarity Address by Namibia - Host of the 4th - 6th Africa Youth in Tourism Innovation Summit & Challenge

H.E Ambassador Albertus Aochamub - Ambassador, France & Spain, Permanent Delegate of Namibia to UNESCO and UN Tourism

10h00 – 10h05

Introduction of Keynote Speaker

Prof Gregory J. Davids (TBC) - Chairperson, South African Tourism

10h05 - 10h20

Opening & Keynote Address

Hon. Patricia De Lille- Minister of Tourism, South Africa

10h20 – 10h30

Guest of Honour

H.E Zurab Pololikashvili - Secretary-General of the UN Tourism, Spain

10h30– 11h30

Ministerial and Industry Leaders Dialogue

Community Engagement and Inclusive Tourism: Nurturing tourism clusters as formal and informal commercial villages for youth and women employment and financial inclusion.

Hon. Patricia de Lille - Minister of Tourism, South Africa (TBC)

Hon. Abla Dzifa Gomashie - Minister , Tourism, Culture and Creative Arts, Ghana

Emily Njeri Mburu-Ndoria - Director of Trade in Services, Investment, Intellectual Property Rights, and Digital Trade, AfCFTA Secretariat, Ghana

Elcia Grandcourt - Director, Africa Department, UN Tourism, Spain

Moderator - Matsetsebale Tleane - Director, Agape Youth Movement NPC & UNESCO, South Africa

11h30– 11h45

Partners’ Visual Inserts, Networking & Refreshment Break

11h45 -12h20

Beyond the cockpit

Exploring Aviation Skills and Career Paths Beyond Flying

Sandile Chipunza Manager External Affairs & Sustainability AME - Regional Business Development, IATA, Southern Africa

12h20 - 13h00

MICE and Business Events Masterclass

An African case study: Building financially viable and legacy events’ business through creativity and innovation.

Adele Hartdegen - CEO, Rand Show, South Africa

13h00 - 14h00

Visual Inserts, Lunch & Networking Session

14h00 – 14h45

Reimaging the Future

Copyright, trademarks, and patents - Critical financial assets for Intellectual Property Rights (IPR) Protection for tourism, creatives and cultural entrepreneurs.

Daphine Lekipaika - Junior Expert in Trade in Services, African Continental Free Trade Area (AfCFTA) Secretariat, Ghana

Afia Abrafi Luntu Donkor - Associate, Corporate & Commercial Law, Adams & Adams, South Africa

Moderator - Lee-Anne Bac - Director, BDO South Africa

14h45– 15h45

Privileged Insights & South African Case Studies

Capital Raising: Understand the compelling considerations for successful capital raising for startups, accelerators and entrepreneurs.

Katlego Mphahlele - Senior Deal Maker, IDC, South Africa

Connie-Marlene Theyse - Head of Enterprise Banking FNB, Namibia

Ndabenhle Ntshangase - Chief Executive Officer, Air Student

Christelle Grohmann - Director, BDO, South Africa

Interviewer: Siya Mthethwa - Chief Officer Strategy, South African Tourism

15h45 – 16h45

2025 Pitch Battle

Africa Youth in Tourism Innovation Challenge Demos & Lab.

Adjudication Committee & Chair of the Africa Tourism Innovation Hub

Chair Prof. Keo Motaung - Founder & CEO, Global Health Biotech (Pty) LTD

Akwasi Obeng Adjei - Executive: Risk, Business Banking, Absa Bank South Africa please change both on the website & the booklet

16h45 – 17h00

Daily Reflections

Prof Michael Twum-Darko - Chair, Africa Tourism Innovation Hub & Head: Centre for Business Innovation & Incubation, Faculty of Business and Management Sciences, Cape Peninsula University of Technology

THURSDAY, 26 JUNE 2025

07h00 - 08h00

Registration, Networking and Business Card Exchange

Invited Faculty of Speakers & All Participants

09h00 – 09h05

Scene Setter

York Zucchi - Founder, Startup Tribe, Italy

09h05 – 10h30

Harnessing Tomorrow’s Potential

Youth-led Business Ventures: Lessons for breaking barriers to youth start-ups and employability through tourism, hospitality and creative industries

Bheki Dube - Found & CEO, Curiosity, South Africa

Mahider Tadesse - Founder, Hallpax, USA & Ethiopia

Zainab A. Muntari - CEO, Sixthh African Region Initiatives, Ghana

John Tsatsi - Vice Chairman, Tour Operators Association of Lesotho

Moderator - Bongiwe Nzeku - Head: Business Development & Support Services, South Africa Tourism

10h30 – 11h00

The AI Economics

The Dawn of AI Revolution: Turning to AI for tourism, travel and hospitality business growth and profitability

Leid Zejnilovic - Associate Professor and Associate Dean for AI and Digital Transformation, Nova Business and Economics, Portugal

11h00 – 11h15

NETWORKING, REFRESHMENT BREAK AND EXPO TOUR

11h15 – 11h30

Scene Setter: Exploiting the convergence of Africa’s Blue Economy to scale up small enterprises in tourism.

Ross Volk - Managing Director of MSC Cruises, Southern Africa

11h30– 13h00

Business Advisory & Entrepreneurship Perspective

The Blue Economy: An untapped opportunity of tourism entrepreneurship and career development for African youth and students.

Ross Volk - Managing Director of MSC Cruises, Southern Africa

Gumbo Mhandeni - CEO /Founder, Experiential Travel Africa, Tanzania

Sebulon Chicalu - CEO, Namibia Tourism Board

Ben Anane-Anane Nsiah - Deputy CEO, Ghana Tourism Authority

Moderator: Thandubuhle Mgudlwa - CEO, Joburg Tourism (TBC)

13h00 – 14h00

Partner’s Visual Inserts and Networking Launch

14h00 – 15h30

Sustainable Tourism Business Insights

Unpacking Agritourism - A niche ecosystem for preserving tourism assets and entrepreneurial pathways for rural communities.

Dr Isobel Green - Department Head - Department of Tourism and Hospitality, Namibia University of Science and Technology, Namibia

Keotshepile Chiisana Mphusu - Tourism Development Manager, Botswana Tourism Organisation

Rukssana Saide - Founder of Dream Agrobusiness Lda, Mozambique

Jacqui Taylor - CEO & Founder, Agritourism Africa

Moderator: Brandon Elijah - Head of Youth, Youth Innovation Entrepreneurship Design Institute (YIEDI), South Africa

15h30 – 16h15

Blockchain Commercialisation Masterclass

Unlocking the commercial value of Blockchain: An innovative driver to bolster business growth and revenue generation in tourism.

Zime Nxumalo - Owner and Chief Executive Officer, Creatives, South Africa

16h15 - 16h30

Speaker - Audience Engagement Session

Linda Mupupa - Founder of Outrageous Communications, Namibia

16h30 – 17h00

Daily Reflections and End of Day 2

Dr Portia Sifolo - Director, Centre for Sustainable Tourism & Innovation

FRIDAY, 27 JUNE 2025

08h00 – 08h50

Registration

Invited Faculty of Speakers & All Participants

09h00 – 09h05

Linda Mupupa – Founder at Outrageous Communications, Namibia

09h05 - 09h15

Keynote Message

Natalia Bayona – Executive Director, UNWTO, Spain.

09h15 – 10h15

Design Thinking Masterclass

Understanding Design Thinking: A strategic approach to developing customer-centric business solutions for growth and profitability.

Prof. Keo Motaung - Founder & CEO - Global Health Biotech (Pty) Ltd, South Africa

10h15 – 11h00

An African Gastronomy Business Proposition Fire Chat

Food Tourism: Cultural Capital for a compelling start-up business opportunity for African youth.

Chef Ednah Rosenr - Cookbook author and Blogger, Botswana

Chef Lebo Phala - HL Culinary, South Africa

Dr Linda Pereira - CPL, Events, Portugal

Precious Maseko - Manager, SA Chefs Association, South Africa

Moderator - Safiyya Akoojee - Director, Fortunatus, UAE

11h00 – 11h15

Refreshment and Networking Break

11h15 – 12h00

Exploring Diverse Career Path

Understanding industry trends, developing essential skills, and exploring diverse career paths in tourism, hospitality and aviation

Prof Diane Abrahams - Director, School of Tourism and Hospitality, University of Johannesburg

David Mwangi - Ag. CEO Tourism Fund, Kenya

Prof Ntise Manchidi - Chair of Department: Applied Management School of Public and Operations Management, Unisa, South Africa

Lebo Mpye - Executive Manager, Learning Programmes, Cathsetta, South Africa

Moderator - Prof Michael Twum-Darko - Chairperson of Africa Tourism Innovation Hub & Head: Centre for Business Innovation Incubation, Faculty of Business and Management Sciences, Cape Peninsula University of Technology

12h00 – 13h00

The knowledge Hub

Innovative Digital and Fintech Business Platforms: The roadmap for viable commercialisation for MSMEs (Micro, Mediums and Small Enterprises) in Tourism, Creatives and Cultural Industries.

Caroline Smallwood - Managing Director, Amadeus, Southern Africa

Mbali Mngomezulu - Manager, Business Development, Mastercard, South Africa

Maureen Masuku - Head, eBucks Corporate Travel, FNB, South Africa

Mbekezeli Khumalo - Programmes Director - Youth Innovation Entrepreneurship Design Institute (YIEDI), South Africa

Moderator: Nonnie Kubeka - Head, Gauteng, Convention and Events Bureau,

13h00 – 14h00

Networking, Refreshment Break and Expo Tour

14h00 – 14h45

Youth Empowerment Beyond Coaching

Enabling intergenerational business partnerships through mentorship coaching and youth empowerment.

Winfred Gakii - Executive Director, Chiavis LTD, Kenya

Bono Mmusi - Project Manager - The Botswana Society

Luckson Zambuko - Chairman, African Youth In Tourism and Hospitality Association, Zimbabwe

Jabu Matsilele - Chairperson Small Tourism Enterprise Association

Moderator: Aaron Munetsi, CEO, Airline Association of Southern Africa

14h45 – 16h40

Mentorship Festival & Employability Clinic

1-on- 1 Delegates consultations with experts & speakers.

Moderated by - Nomasonto Ndlovu , Independent Tourism Consultant, South Africa

All Speakers and delegates

16h40– 17h00

Wrap-up and Reflections

Miller Matola - CEO, Millvest

17h00

Closing Remarks

Joburg Tourism (TBC)

19h30 - 22h00

Programme Directors

Linda Mupupa - Founder at Outrageous Communications, Namibia & Winfred Gakii, founder of Chiavis Ltd

Cocktail evening - Youth in Tourism Innovation Challenge Awards and Networking

Presented by Namibia Tourism Board

Programme Directors

Linda Mupupa - Founder at Outrageous Communications, Namibia & Winfred Gakii, founder of Chiavis Ltd

Announcement of Africa Youth in Tourism Innovation Challenge Top 5.

Chair: Prof Michael Twum-Darko Chairperson of Africa Tourism Innovation Hub & Head: Centre for Business Innovation Incubation, Faculty of Business and Management Sciences, Cape Peninsula University of Technology